Contact us.
Let's talk shop.
We’d love to chat more about what we do, noodle your business questions, and discuss how we might be able to help. Send us a quick note, and we’ll get back to you – pronto!
letstalkshop@theshopgroup.com
Meet us.
Passionate about shoppers. Focused on growth.
Mary Scheid
Founder
Mary has been a leader in the CPG and retail industry for over 20 years. Her peers and customers recognize her as a pioneer in developing and delivering actionable shopper strategies. Her work cuts across North America’s most successful mass, drug and grocery retailers and she is highly regarded by their senior leaders as a trusted advisor.
Ashley Macuga
Principal Strategist
Ashley’s experience spans the worlds of marketing, sales and shopper strategy. Her strong cross-functional and leadership experience in headquarters and field positions, allows her to work seamlessly across organizations, building trust and inspiring teams into action.
Gonca Paul
Principal Strategist
Gonca has over 20 years of experience in the CPG industry, having worked in over 50+ categories. As a sales, analytics, shopper and strategy leader, she has worked in the field with top U.S. retailers, as well as at headquarters, leading cross functional initiatives. Her clients benefit from her strong collaboration skills, including her ability to uncover root causes and deliver insightful solutions.
Linda Pedersen
Data & Research Analyst
Linda spent over 30 years at Procter and Gamble in a variety of roles on customer facing teams. Linda has many strengths, but her real passion is data analytics. Linda is a whiz when it comes to data — from POS to syndicated data to quantitative research tabs. Linda adds tremendous value to our work with clients by delivering thoughtful and user-friendly analysis. She is famous for turning unstructured data into beautiful workbooks.
Nancy Kotovic
Training & Development Manager
Nancy has a strong background in sales, advertising and corporate training. She spent over 10 years with AT&T and was recognized with a number of awards for her contributions to the business. Nancy has a flair for spotting retail trends, plus a passion for all things related to wellness & beauty. Our clients love Nancy’s straight-forward approach to training, and her sharp attention to detail.
Strategic Collaborators
We believe in subject matter expertise, particularly when it comes to work such as conducting primary research, designing fixtures or creating engaging videos. And we have been fortunate to work with some of the best in the business. Our expert partners work as extensions of our team when we need their particular skill set. Our clients benefit from a seamless engagement and exceptional results.
Working together.
Customized approach for each project.
We play different roles depending upon our clients’ needs.
We love to manage projects from start to finish, or are happy to deliver a key milestone within an existing process. Some teams use us as extra capacity when they are short handed, while others call us when they need an experienced thought partner.
put simply – we are flexible.
Our Work.
Just a sample of our work and capabilities.
Our Shop.
Insights and activation. Strategies and solutions.
We know that the most successful retail business plans — for manufacturers and retailers alike — are rooted in a deep understanding of shoppers, the retail environment and the categories in which they compete.
But, pulling it all together can be difficult. That’s where we come in.
At The Shop Group, our specialty is delivering “retail-relevant” shopper insights, strategies and solutions. Retailers, manufacturers and the agencies that support them, call upon us to help them: